A recently published post in Contract Magazine's blog 'Talk Contract' is asking grocery retailers to re-think their center store experience (where it is typically aisle after aisle of endless packaged foods). This reminded me of a project FOLEYiNK worked on with 10Red Design, where we sliced the center store experience wide open to allow the preferrred perimeter store experience (organic, fresh, nutritious, new) to feed into and fill up the belly of the store.
www.talkcontract.com/2011/04/re-thinking-the-center-store-design.html
Concept Sketch (above)
Aerial view of store showing center store opened up (above)
View looking into new center store experience (above)